This is a bit belated, but I just wanted to share a project I worked on towards the start of my time at London 2012. To coincide with the launch of Paralympic ticket sales we wanted to create an app that would allow people to explore sports that they may not know a lot about, and then invite their friends to attend the event with them.
The app was hosted on London2012.com and utilised Facebook connect to allow sharing. It’s aim was to highlight the unique aspects of Paralympic sport as well as letting people figure out the best match for their interests with selection sliders.
It was great to work on such a neat little product that involved working with a great development agency, as well as our marketing, sports and content teams.
Time has flown by since then and it’s hard to believe this was less than a year ago. There’s definitely more to come soon…